Drive Growth With A Unified Growth Strategy
Facebook & Google (and increasingly Pinterest, Snapchat etc.) have made significant strides in automating much of the media buying traditional media buying process (targeting, bidding, budgeting, etc.) in recent years. We believe that the remaining, primary points of leverage in these channels are copy, creative, and conversion rate optimization.
Each channel has their own attribution methodology and attribution window. We can rely on those metrics for the purposes of optimization, but at the end of the day we have to be cognisant of the impact of these campaigns on the actual business outcomes.
Creative is a hugely important driver of performance, but that does not mean it requires tremendous expenditure. Depending on your brand, you should test a mix of user generated content, static photos, memes, polished content, and more.
We manage growth campaigns to maintain a balance between unbiased measurement, creative testing, conversion rate optimization, and media buying optimizations.
How it works
Our growth team prioritizes testing copy, creative, and landing pages. We strive to stay in line with the platforms’ recommended best practices and to keep the campaign structures simple.
Whenever possible we leverage lift testing, post-purchase surveying data, and overall, business level reporting to make sure that the platforms’ self-reported performance is actually correlating to real results for your business.
Our in-house creative team specializes in post-production so that we can work with a range of existing assets (from organic social, creative agencies, internal teams etc.) to build a creative pipeline.